Centre for Continuing Education
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View Course Times
Marketing Communications. Connect better with your audience.
Marketing is a powerful business tool used to help you better understand your consumer and sales landscape. It includes every element of how you communicate your business, product or service, whether you work for a corporation, government or for yourself, in a B2B or B2C context.
In this marketing training course, you’ll learn the importance of clearly defining your marketing objectives to reach your consumer. You will learn about brands and brand positioning as part of your marketing mix within today’s core online and traditional marketing landscape. This interactive workshop-style course will equip you with a range of marketing tools and templates to help you think like a marketer, and demonstrate how clearly defined objectives and effective communication can really influence your organisation’s bottom line.
Outcomes
By the end of this course, you should be able to:
- discuss the theory behind marketing and the latest buzzwords
- identify how marketing activities fit within businesses and organisations of all sizes and sectors
- identify clear marketing objectives and their importance for your brand, business or organisation
- recognise the key components of the marketing mix and how these can be utilised to meet marketing or organisational goals
- feel confident applying a range of marketing tools and templates in your day-to-day work.
Content
- Introduction to marketing
- What is marketing
- Marketing in different sectors
- Brands and branding
- Trends and changes in marketing
- What drives our buying decisions
- Understanding your consumer better
- Buzzwords, industry terminology and jargon
- Understanding brands
- What is a brand and why have one
- Branding and brand positioning
- Differentiation and unique selling points (USPs)
- What makes strong brands
- Market segmentation and target markets
- The theory behind market segmentation
- Identifying attractive segments and ways to segment your market
- How understanding your target market can ensure your campaigns are economical and efficient
- The marketing mix – your toolbox
Consider the elements of the marketing mix and the unique advantages and characteristics of each method, including:
- the 4 Ps, 7 Ps (service marketing)
- online and traditional marketing tools within the changing landscape
- understand the power of effective integration of your marketing mix
- the Marketing funnel – getting to know your consumers.
Intended audience
- Anyone wanting a broad understanding of the key aspects of product and service marketing.
- Junior marketers within organisations from SMEs to corporations, small business, not-for-profit and government.
- Anyone with a non-marketing background who is working in marketing, and/or those with new marketing responsibilities.
- External stakeholders who work with marketers and seek an overall understanding of the discipline.
Delivery style
- Face-to-face, presenter-taught workshop/lecture
- Online workshop/lecture via the platform Zoom
Delivered as a combined lecture and interactive workshop. You’ll be encouraged to share your ideas and background to broaden class discussions.
Materials
A course workbook is distributed electronically.
- Before the course
Bring along an example of marketing that you have seen. It might be something you really like, or something you don’t like. Examples might be a billboard, print or TV ad, a shop you frequent which uses marketing well, or a new product launch.
Features
- Expert trainers
- Central locations
- Free, expert advice
- Course materials – yours to keep
- CCE Statement of Completion
Class schedule
Face-to-face (CCE Building, Newtown)
Marketing Course: Level 1
<p>{block name:“Course Tagline - Marketing Communications”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>Marketing is a powerful business tool used to help you better understand your consumer
...
Face-to-face (CCE Building, Newtown)
Course added to cart. Checkout now.
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2024-05-10 Fri 10 May 2024 2024-05-10
9am - 5pm 9am - 5pm (UTC+10:00)
1 session, 8 hours total
- Jeannine Galland
Face-to-face (CCE Building, Newtown)
$520 Limited GST free
Fri 10 May 2024
9am - 5pm (UTC+10:00)
Room 204 - Face-to-face (CCE Building, Newtown)
Face-to-face (venue TBA)
Marketing Course: Level 1
<p>{block name:“Course Tagline - Marketing Communications”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>Marketing is a powerful business tool used to help you better understand your consumer
...
Face-to-face (venue TBA)
Course added to cart. Checkout now.
Close this message
2024-10-18 Fri 18 Oct 2024 2024-10-18
9am - 5pm 9am - 5pm (UTC+11:00)
1 session, 8 hours total
- Jeannine Galland
Face-to-face (venue TBA)
$520 Limited GST free
Fri 18 Oct 2024
9am - 5pm (UTC+11:00)
Face-to-face (venue TBA) - Face-to-face (venue TBA)
If there isn't a class to suit your preferred time or delivery format, please JOIN the waiting list.
Featured facilitators
Jeannine Galland
Jen Galland is a senior marketing professional with over 30 years’ experience in various roles. She has taught at CCE since 2017, and holds a Bachelor of Business (Majoring in Marketing, Sub major...
Great course, very informative and interesting tutor, really enjoyed it!
- Stella Stefan
Great course! Really happy with all the training we've done at CCE.
- Leisl Kimber
Marketing Course: Level 1 was very informative. The course was a great introduction into marketing and really laid the foundations for understanding how marketing works.
- Sarah Grant
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